“Donate Now” Tab on the CNN Heroes Facebook Page Allows People to Contribute to CNN Heroes’ Charities
In conjunction with this weekend’s re-airing of 2010’s CNN Heroes: An All-Star Tribute, CNN and Facebook have teamed to enable people around the world to donate to this year’s Top 10 CNN Heroes and their causes.
CNN Heroes will re-air on on December 25, Christmas Day, at 6pmET/3pm PT 10pm ET/7pm PT 1am ET (12/26) / 10pm PT. Until Dec. 31, Facebook users can support the work of the individuals named among the Top 10 CNN Heroes of 2010 by clicking the “Donate Now” tab on the CNN Heroes Facebook page. People on Facebook also can access the CNN Heroes donation module on the CNN and AC360 Pages. After making a donation, they can watch an exclusive thank-you video from the host of CNN Heroes, CNN’s Anderson Cooper, as well as share information about the initiative and their donation with friends on Facebook.
This aspect of CNN Heroes kicked off during the event’s taping in the “Social Suite,” where celebrity attendees gathered to share their passion for social good via social media. Hosted by Blue Ribbon Panelist Holly Robinson Peete, the Social Suite featured presenters and performers LL Cool J, Common and Sugarland, and highlighted social media updates from other celebrities in attendance including Demi Moore, John Legend and Jessica Alba.
These online donations are powered by Facebook’s virtual currency, Facebook Credits, and Facebook is waiving its processing fees as part of the program. CNN Heroes is among the first large-scale charity efforts involving Facebook Credits, an easy and convenient way for people to buy virtual and digital goods in more than 200 popular games and applications on Facebook. The Facebook Credits application used to manage the donation process was co-developed with Facebook’s partner Livestream, a technology company that specializes in live video for the web, mobile devices, and connected TVs.